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Talking A/W15 Collection with Jason Granziera

One of our favourite parts of the day is catching up with members of the team who really shape what’s happening in our stores. One of these people is Jason Granziera, our Head of Visual Merchandising.

Freedom: How do you develop colours when you’re looking at the new collection? What’s the starting point?

Jason: All of the initial inspiration behind our key colour stories comes from what the visual merchandising team and the buyers see as the emerging global seasonal colour trends and also what’s happening in Australia. Mood boards are then developed and it’s from these mood boards that the inspiration and direction for the next season product and store colour schemes are born. We also consult our paint partner Taubmans for input on what colours are ‘hot’ this season. More often than not we usually are in-sync!

How does this translate in store? Our stores really are the canvas onto which our product is the masterpiece. The trick of translating the colour themes in store is getting a balance between creating a mix of high drama moments balanced out with calming spaces. Our product is always the hero, and we use a combination of complimentary colours drawn directly from the product with some strong contrasting colours to really make it pop.

What’s hot for the home this season? Metallics are still very strong, with a movement towards brass and gold. Natural materials and textural surfaces are still very much a trend, especially in Winter where they add warmth to the home when it starts getting chilly outside! Recycled timber as table tops and Quilted or fur accents on cushions are great examples.

Favourite picks from the new collection? Definitely the sumptuous styling of the Dahlia sofa, the generously proportioned Kentmann mirror, the industrial appeal of the Cog candle holder, I’ve fallen in love with the simple linear design of the Frame chair, and to put my feet up after a long day on the Handle Ottoman. Sweet dreams are made of this!

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